Winning Strategies for the New Latin Markets by Fernando Robles
1990; Foreword 1996; by Victor Latin J. 2000; MenezesChairman and 1974; CEO, Citibank 1993; N.A.From by the Foreword"If multinational by firms 1958; and 1991; their suppliers are to Winning achieve for and 1996; sustain Latin success Latin in 1961; Latin America, by they will 1998; need to 1956; develop for and Strategies implement sound 1989; strategies. 1982; "Winning Fernando Strategies by for the New Latin 1979; Markets" New contributes 2008; to this Latin goal."
Companies New worldwide for are discovering the Strategies enormous Fernando potential of the Latin Strategies markets. Succeeding 1983; in the new Latin markets 1977; is 2000; challenging because of by the dramatic Latin changes affecting the every aspect 1975; of life throughout the the region. "Winning Robles Strategies for Latin the New 1956; Latin Winning Markets" systematically reviews Fernando those changes--and offers guidelines Fernando for effective Fernando strategies that meet 1988; the changing market Winning needs.
The authors--each 1994; a long-time expert New in Latin and global Strategies business--challenge Markets popular Latin views of the Latin Strategies markets. Powerful New transformations the ranging from privatizations 1997; and economic 1990; reform 1963; to Markets rapid adoption for of 1969; the Internet Robles are allowing major companies to create Winning powerful by business 1976; networks from New York to Sao Paulo--but success Markets in the region also requires Latin an understanding Fernando of Latin consumer variations across New countries.
The book unlocks Strategies the New opportunities that emerge 1965; from Markets a golden triangle of the Brazilian, 1961; Mexican, and U.S. for Latin the markets, which represent two thirds 1977; of the 1996; region's market 1970; power. Strategies A for detailed account of integrators by and specialists Fernando in consumer, retail, telecommunications, 2008; energy, health, 2003; and financial Markets markets reveals how the firms for are crafting 1993; strategies through the value chain from manufacturing to finance and 2006; marketing.* 1998; Over 100 Strategies interviews and 1992; several case 1962; studiesInsights 1977; of Robles corporate leaders Fernando from Winning the 1961; United States, Europe, 1962; and 1981; Latin America* Reaching 1996; the 2003; new New Latin Strategies consumersChanging demographics,changing Fernando economics, 1961; changing consumption patterns* A 1987; projected Latin $1 1987; trillion U.S.