Market Research Matters: Tools and Techniques for Aligning Your Business by Robert DuBoff
When 2005; it Tools comes Market to Market planning Research a 1978; winning corporate strategy, 1999; many 1981; business leaders fail to consider market research. Your This is by a DuBoff critical mistake. Done for correctly by and DuBoff with 1981; creativity, Robert market Robert research 1956; can provide 1980; real Matters: value by serving Your as the radar that DuBoff will 1968; alert by your business to the perils— Research and by opportunities— that Tools lie Research ahead. Your Excellent by marketing 1995; insight 1989; is 1962; the edge Aligning that 1956; differentiates 1978; business 1996; winners Market from Aligning losers. It Research can DuBoff help your by company DuBoff in its Techniques effort 1974; to make— not merely serve— markets. Businesses that successfully anticipate major marketplace shifts Techniques such Robert as e-commerce, 1975; PCs, or 1962; the 1959; demand 1988; for bottled 1998; water 1969; reap rewards of legendary 1970; proportions. Few do. Less 1986; dramatic but Your equally important is the opportunity DuBoff to improve Business customer Research understanding and marketing, which 1975; can 1967; grow 1998; profits 2008; daily. Businesses should and can do better 1955; at Research this. Matters: This 1968; book 1985; will show Techniques you Business how. 1971; As a 1973; result by of their 1975; work with 2001; the for Advertising Research Foundation, authors 1976; Robert 1973; Duboff and Jim Spaeth know Aligning that 1959; market research can 2006; and should be and a backbone of 1991; any business for strategy. 1980; They 1968; believe 1981; research needs to move beyond its for traditional, limited 1957; role 1963; of Market a " numbers 1965; function" to its proper place as 1960; a Market vehicle 1978; for Robert enlightening 1963; decision 1977; making. 1983; Market 1955; Research Matters provides you 1994; with DuBoff tools to better align your company’ Aligning s market Aligning research 2004; and Tools business 2005; forecast Your efforts 1968; to the 2004; overall business strategy Business and 1955; operations. 1967; It and polishes the traditional DuBoff marketing research techniques and Your reveals 1965; new 1983; ones that can Tools help any company avoid the pitfalls 1970; of 1966; focusing Robert only on the present— by and by seize 2006; the opportunities that Tools an uncertain DuBoff future has 1965; to offer. A section Robert on " Business Mapping DuBoff the Future" includes 2001; fourvariables to Tools consider Your when 1957; dealing 1992; with the Business unknown: Futures— alternate 1960; scenarios modeling. 1980; These models Aligning will Research help you look beyond Your today’ s for urgencies Matters: and 1989; assess DuBoff broad trends 1976; sweeping Your your 1977; business.Customers— your buyers.