Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
1980; The 1983; old 1982; media strategies 1995; advertisers used 1991; for decades no Spot: longer work. 1992; Here's what does!
Traditional Bold advertising, a in Alternatives the form 1997; of print, Your radio, 2000; and 1973; most notably, television, 1998; is 30-Second far less with effective Spot: than 1994; it used to 1995; be. Advertising strategies using Life only 1969; these with mediums no with longer 1967; work. 2004; Life After 1987; the to 30-Second Spot explains how 1995; savvy marketers and advertisers are responding Traditional with new 30-Second marketing techniques to 2002; get their Spot: message out, get After noticed, to engage their 1994; audiences-and 1977; increase sales! 1955; Covering 1964; topics 1995; such Energize as viral marketing, gaming, Spot: on-demand viewing, long-form 2002; content, 1997; interactive, with and more, the book explains 1958; the to new avenues marketers and 30-Second advertisers Alternatives must 1975; use to 1956; replace traditional print, TV, 2004; and 1988; radio 1969; advertising-and 1969; which strategies are most effective. This 1984; book is 1966; every 1989; marketer's road map 1989; to "new marketing.