Specialty Shop Retailing: How to Run Your Own Store by Carol L. Schroeder
New 1999; revised and 2001; updated edition!
When 1984; Carol Schroeder 1959; and 1978; her by husband founded Orange Tree Imports 1977; twenty-five 2003; years 1973; ago, Store they Your had Retailing: no 1985; retail to background whatsoever. Specialty With by drive and determination, they 1995; taught themselves everything they 1971; needed 1995; to know– 1971; merchandise display, record 1986; keeping, L. inventory management, and the myriad other 2003; skills Specialty that 2003; make 1999; up 1966; a storeowner’ s 1959; craft. In 1957; Specialty Shop 1974; Retailing, Carol shares this experience and wisdom 1980; so Store that you too can grow your business into an Store award-winning 1996; success. This newly 1993; revised edition also 2008; brings Carol you the Retailing: latest L. in 1966; technological 2004; trends, advertising, hiring, and Specialty customer by service.
More than Carol just 2001; a How lively memoir 1961; filled 1979; with to helpful 1966; hints, Own this Your comprehensive guide covers Carol every aspect 2007; of opening and operating Run a retail store, from choosing a location Run and 2001; store design Carol to 1958; niche 1998; marketing, Schroeder advertising, 1971; and 1985; customer 1998; service. Carol 1998; Schroeder 1989; supplies more Carol than two dozen ready-to-use forms, How and 1957; her tutorials on visual Shop merchandising, Schroeder store design, and Retailing: advertising 1973; are supplemented 1992; with Store numerous to photographs, sample How ads, Carol and witty cartoons. The 1964; book 1997; includes 1969; an extensive glossary 1985; of retail terms and Carol a bibliography of additional reading sources Your for help 2007; on 2002; special 1997; topics Shop such as 1981; writing a 1967; business Schroeder plan 1972; and managing employees. 1997; In 1975; response to reader demand, Shop this revised and 1957; updated edition offers new information on Store advertising Own in Shop new venues such as cable Shop television; the effects 2003; of e-commerce 2006; on Store small businesses; customer by service trends 1967; and 1972; programs; and hiring Run and Your retaining by employees How in 1983; good 1967; times and bad.
Like any L. wise businessperson, Carol Schroeder Retailing: doesn’ Specialty t 1971; rely 1979; entirely 2005; on Schroeder her own Shop experience. From Retailing: interviews with dozens of the Own mostsuccessful Store specialty retailers in the United States and Europe, Carol she culls 1999; practical to solutions Run to Specialty some 1972; of Run the to field’ 1998; s 1979; most daunting 2001; challenges.