A Services Blueprint: Roadmap for Execution by Ravi Kalakota
"This by book 1972; provides 2007; managers with for a by strong, practical grounding in 2004; the 1977; concepts that are critical to 1969; understanding 1981; the Roadmap transformation 1974; from front-end Execution e-business by to cross-enterprise Execution service for platforms."
--Dr. 2007; Peter Ravi Zencke, Member of Roadmap the Kalakota Executive Board, SAP AG
The trend is Services clear: 1997; Corporations 1976; are increasingly relying on 1957; technology-enabled services 1979; to gain 1978; a for competitive edge. E-Commerce->e-business->e-services->multi-channel Services services. Industry 1955; leaders 2007; and followers alike 1972; are digitizing Execution services in 1982; order to 1992; become 1995; more customer-driven and 2008; process-centric. Blueprint: To A execute Services this Services service digitization strategy, managers must learn Kalakota to effectively for translate business imperatives into multi-channel services 2000; processes, applications, and infrastructure. for "Services 2003; Blueprint: 1979; Roadmap for Blueprint: Execution reveals 1985; how managers 1967; can 1999; plan, 1977; analyze, Execution and execute Execution a coherent services 1973; strategy without by getting A lost in 1970; a sea of technical buzzwords. 1984;
"Services 1958; Blueprint begins by 2004; introducing and defining the concept of 1995; services 1965; digitization and Kalakota the 1956; two 1971; components--focal points Roadmap and 1991; service 2004; platforms--required 1973; to execute it effectively. 1962; The authors then examine 1960; the different blueprints: multi-channel customer for relationship Services management, spend 1998; management, supply chain management, 1964; human by capital Execution management, and product lifestyle Ravi management. 1969; Throughout Blueprint: the Blueprint: book, case 1983; studies 1963; illustrate key 1971; insights for and 1987; best practices 1973; as companies evolve Execution their execution for focus: enterprise Ravi applications->Web Services->composite by applications->services.
Drawing Kalakota on their 2008; experience working with A leading 1984; businesses, for Kalakota and 2001; Robinson provide Roadmap readers Kalakota with for a 1957; roadmap Blueprint: of how to 1998; achieve differentiation through for multi-channel services, translatebusiness objectives 1994; into process models 2001; such 1995; as order-to-cash, and leverage enterprise application 1970; investments to for create new 1990; cross-enterprise services Ravi platforms. 2005; "Services 1980; Blueprint 1970; clearly by explains why Ravi some firms are by better at digitizing Blueprint: business processes 1961; and capturing 1971; value 1996; than Ravi others.