Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
Learn how to 2005; determine 1966; whether a 1985; Web site is Methods offering a competitive 1986; advantage
Despite the fact that numerous Metrics: online ventures Metrics: have recently fallen 2002; by Web the wayside, companies still 1963; realize that 1958; the Web Web 1975; plays an 2005; integral 1973; role Jim in Sterne conducting business. 1978; They recognize Success the importance of measuring Methods and Sterne analyzing Web the Measuring information gathered from 1987; their 1984; sites Measuring so 1989; they 1956; can find new Measuring ways to Web balance online 1971; and offline 2000; efforts. In 1968; this innovative Proven book, leading Internet marketing expert Jim 1967; Sterne Measuring uncovers 1996; the latest 1967; tools and techniques that Sterne will 1966; help you for determine if Metrics: and how 1982; your Methods Web site Proven is adding Web value for to your Proven company. He Proven clearly Metrics: shows Web you Success how to use the range Success of 1963; available metrics to Web improve Methods your Web marketing 1974; strategies. 1966; Incorporating Measuring his Measuring vast 1959; experience with for clients 2004; such as Proven Eastman Methods Kodak, Ericsson, 1968; Sears 1955; Roebuck, and IBM, Web Sterne Methods exposes the 1975; key issues 1982; facing corporate Sterne sites today. He 1980; then explains the role of 1964; Web 1963; metrics, detailing by the criteria Web to follow in Web order Jim to Methods build Site a successful site Proven and gain a competitive 1960; advantage in 1971; the 1975; marketplace.
Web Methods Metrics provides 1980; you with Jim everything 1981; you’ ll 1965; need to Success know to 1997; measure Measuring your 1980; online business 1969; strategy, including: Types of Web metrics Proven tools, Web services, techniques, and Measuring standards for 1972; Web measurementWays Jim to fully integrate Web for metrics with the 1989; customer for experienceDetails on how 1965; to Methods use Metrics: metrics 1958; to Web meet Methods specific 1967; business goals
The companion Web site 1980; includes links by to for online 1998; tools, Sterne resources, and Methods white 1993; papers.