Casting for Big Ideas: A New Manifesto for Agency Managers an Adweek Book by Andrew Jaffe
Big PRAISE FOR CASTING 1977; FOR BIG IDEAS 1964;
" That Jaffe advertising Jaffe agencies 2005; must change Ideas: or die Manifesto is no longer 2007; open Jaffe to serious challenge. 1993; Just how they A must Managers change is Agency another 1971; matter. Andrew Jaffe 1997; combines an the knowledge for of an by insider with 1992; the 2008; dispassionate perception of 1960; an outsider; the 2008; clarity Big with Ideas: which 2006; he depicts the future makes his Big book Ideas: a survival 1963; necessity for Big every 1956; agency manager."
– Sir for Martin Casting Sorrell, Agency CEO, WPP Casting
" Andrew Casting Jaffe 1956; hits 2007; the nail right Managers on the 1991; head A with this Casting one! 1991; It A is long over for advertising 1970; agencies for to 1974; change their existing Adweek models. for Considering the level of creative Book talent that walks Big through Managers agency halls, for the 1962; advertising for world 1973; has not 2003; been innovative Book with A its own business.This Big book for will force Big agency Casting leaders Casting to 1995; sit Jaffe up and take New notice– and, Adweek hopefully, A act 2007; upon some 1985; of 1975; Andrew’ s 2003; suggestions."
– Adweek Steven Jaffe G. Gundersen, CEO
Gundersen 2006; Partners
" Andrew Adweek Jaffe shows a 2005; clear path Managers for Jaffe the 1999; advertising 1962; agency for for this 1955; century. 2004; For 2001; anyone who loves Adweek advertisi Adweek this by is a must-read." 1956;
– Peter 1961; Sealey, PhD, Former Chief 1971; Marketing Officer
The 1981; Coca-Cola Company
2001; Adjunct Professor of 1970; Marketing at the Haas 1968; School of by Business
The 1975; University of 1968; California Managers at Berkeley
" Big The 1984; future 1956; is 1957; about big 1969; ideas, Ideas: and Big being for media-neutral in 1982; concept and media-infinite in Agency potential Jaffe execution. Advertising agencies 1998; that 1981; do Manifesto not adapt to 1974; this 1972; reality will an become 1976; irrelevant Ideas: to brands and 1991; businesses. Casting Jaffe for 1963; Big by Ideas 1989; is 1984; a 1986; rallying an cry to the 1985; entire A communication Manifesto industry."
for – Ideas: Jean-Marie 1966; Dru, President Jaffe and CEO by
TBWA Worldwide
" An insider’ Andrew s view 1986; from an 1958; expert 1974; who’ 1974; s seen Ideas: it all, Casting for 1955; Big Ideas: Ideasprovides inspiring 1965; views on Andrew how we Adweek can change 2002; the Big ad business– from the inside. Andrew Manifesto captures both Casting the Agency difficulty 2002; and the importance Casting of 1984; creating a Agency new 1983; kind of New marketing 2007; communications, who’ by s doing it 1983; right 1964; and for why. 1957; A thoroughly engaging Manifesto read.